FEATURES PRODUCTION
BOB COHN FIELD PRODUCTION
Bob Cohn is a former journalist who started his career at the University of Alabama. Cohn worked for the Crimson White in 1959 as an editor. He later co-founded the world's third-largest public relations firm, Burson Cohn & Wolfe. Through his experience, he continues to impact the lives of those around him by pouring into young journalists. For a class at the University of Alabama, we were able to speak with Bob Cohn about his journey and experiences that helped shape who he is today. Cohn is extremely passionate about journalism as well as photography. He lives on the University of Alabama's campus, and he loves attending athletic events and capturing special moments for athletes with his camera. As a class, we worked as a team to produce different types of content from our visit with Bob Cohn.
BOB COHN PACKAGE
The class worked as a team to put this package together. We went and interviewed him as a class and got b-roll. We discussed how we wanted to tell the story, and when we had a script, we edited it together.
BOB COHN SOCIAL MEDIA VIDEO
We put a video together for social media highlighting some interesting facts about Bob Cohn's life. Since it was for social media, we kept the video under a minute and learned a lot about picking the best video. We also learned how to be concise in our writing for these types of videos.
BOB COHN PHOTO GALLERY
For this video, we took different photos from our visit and made it into a video to tell a story through the photos. The video contains captions to get a better understanding of the photos and their significance.
SOCIAL MEDIA POST
Instagram: @jcm490_spring2023
These are different posts from our class Instagram about the work we did with Bob Cohn and who he was. We learned the importance of social media in journalism, and how it affects our audience through what we post.
PLATFORM MAGAZINE ARTICLE
Platform Magazine's Morgan Perkins wrote an article on Bob Cohn and his attribution to the PR industry. The photos in the article were taken during our class visit.